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How AI & Automation Are Changing the Way We Develop and Design Products

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UX foundation
About this event

What to expect

How can AI and automation fundamentally transform the way teams design and develop products — and what does it really take to make this shift successfully? This hybrid event brings together product leaders, designers, and developers in Hanoi to move beyond the hype and explore the real-world challenges and opportunities of integrating AI into creative workflows.

Why This Event Matters

While AI has moved from experimental trend to daily workflow tool, many teams struggle to truly master these technologies. This isn't just about learning new tools — it's about fundamentally restructuring how we think, collaborate, and make decisions. The event tackles a crucial question: are you genuinely taking control of these technologies, or just getting swept up in the hype?

Organised by Figma Hanoi in partnership with UX Foundation, MOVE ON examines both the promise and the pitfalls. You'll hear honest accounts of what works brilliantly and what fails spectacularly — from no-code logic becoming tangled messes to AI-generated renders that look stunning but prove impossible to build.

What You'll Learn

Through panel discussions and real case studies, speakers will share:

  • Implementation journeys: How leading teams integrated AI into their processes and the specific changes that resulted
  • What actually works: Concrete examples of AI applications delivering exceptional value versus experiments that wasted time and resources
  • Shifting team dynamics: How AI transforms collaboration patterns, decision-making frameworks, and team structures
  • Design operations at scale: Managing AI-assisted design workflows across distributed teams
  • Product development acceleration: Using automation to compress development cycles while maintaining quality

Speaker Panel

The event features practitioners actively leading AI transformation across diverse sectors:

  • Vu (Vincent) P, Head of Product at viAct — construction tech automation
  • Huy Hùng Trịnh, Manager of Design Operations at NAB — enterprise design systems
  • Ái Trần, PO of AI & Automation at VeXeRe — travel platform innovation
  • Tiến Nguyễn, COO at Rabiloo — software development automation
  • Thái Lâm, Former Product Design Manager at Axon — product leadership
  • Đức Nguyễn, Founder at Sisu AI — AI startup perspective

Hosted by Nguyễn Vương Chung, Founder of UX Foundation, and organised by the Friends of Figma Hanoi

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