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GEO is the New SEO: How to Adapt Your Strategy for AI-Powered Search

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About this event

What to expect

AI is fundamentally reshaping how people discover content online, and traditional SEO strategies alone are no longer sufficient. This intensive 60-minute webinar reveals how to optimize for AI-powered search engines including ChatGPT, Perplexity, and Gemini, where AI Overviews now dominate results and zero-click searches are redirecting organic traffic.

What You'll Master

Led by international AI SEO expert Chris Raulf and Daniel Burns, COO at Boulder SEO Marketing, this webinar introduces Generative Engine Optimization (GEO)—the critical evolution of SEO for the AI era. You'll discover how businesses are getting cited in AI-generated responses by building E-E-A-T signals that both Google and large language models recognize and trust.

The session covers essential topics including:

  • Understanding the new search landscape: How AI Overviews, answer engines, and zero-click searches impact your organic traffic
  • Core GEO principles: What differentiates GEO from traditional SEO and why AI citation matters for visibility
  • Adapting SEO fundamentals: Evolving your content strategy with conversational tone, semantic focus, and structured data for AI crawlers
  • AI SEO automation: Leveraging tools like BSM Copilot for keyword clustering, content optimization, and workflow efficiency
  • Micro SEO Strategies℠: Targeting specific user intents to gain competitive advantage in both traditional SERPs and AI-generated results
  • Multi-platform optimization: Preparing for LLM-based search beyond Google
  • Real-world case studies: Tangible examples of businesses achieving results with agentic AI SEO tactics

The webinar includes a live Q&A where Chris and Daniel address questions about AI SEO tools, workflow automation, user-centric strategy development, and future-proofing your approach against rapid AI evolution.

Who Should Attend

This online session is ideal for marketing managers and SEO professionals seeking to understand Generative Engine Optimization, business owners wanting competitive advantage in AI-driven search, content marketers creating AI-optimized content, and anyone curious about practical applications of AI-enhanced SEO techniques.

Chris Raulf brings over two decades of hands-on SEO experience as founder of Boulder SEO Marketing, a content marketing and SEO agency with offic

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