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Webinar: DMA Award Winners' 2025 Showcase - Email Gold

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About this event

What to expect

Go behind the curtain of Nissan's award-winning email campaign that achieved the impossible: selling out an entire vehicle launch in just 48 hours. This exclusive webinar showcases the Email Gold winner from the DMA Awards 2025, where Flourish Direct Marketing's "Selling-out the car nobody saw" campaign turned strategic anticipation into extraordinary commercial success.

Hosted by the Data & Marketing Association, this 30-minute session reveals how the team built a primed, engaged audience through enriched data, tailored customer journeys, and a masterclass in email marketing strategy. Learn how they transformed a significant limitation — keeping the Nissan Patrol under wraps until launch — into a theatrical six-week reveal campaign that kept anticipation building across WhatsApp and email channels.

What You'll Learn

Chaired by Dave Robinson (Customer Strategy Director at Virgin Red and Deputy Chair of the DMA Awards Committee), Flourish Direct Marketing's team will walk you through:

  • Strategic audience foundations: How tactical customer profile enrichment, intelligent journey mapping, and prioritisation of interactive channels created an audience ready to convert the moment the campaign went live
  • Creative constraint transformation: The six-week part-by-part reveal strategy that unveiled the Nissan Patrol one cinematic detail at a time — from headlight glimpses to interior shots — keeping speculation and engagement at fever pitch
  • Segmentation excellence: How splitting audiences by early engagement enabled a steady stream of reveals for highly engaged segments while nurturing others with compelling storytelling
  • Award-winning performance metrics: The interactive WhatsApp and email engagement results that delivered sell-out performance and achieved the full seven-month sales target in just 48 hours

This session is essential viewing for email marketers, customer journey specialists, automotive marketers, and anyone looking to understand how data-driven creativity can deliver exceptional commercial results. Discover the strategic thinking, audience-centric execution, and channel optimisation that sets new benchmarks in email marketing excellence.

Whether you're refining your email strategy, exploring interactive channels like WhatsApp for marketing, or seeking inspiration for your next product launch, this DMA Award Winners' Showcase provides actionable insights from a campaign that turned limitation into theatrical triumph.

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