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TravelTech Meetup: AI-Driven Search Strategies for Travel Businesses

Event artwork for TravelTech Meetup: AI-Driven Search Strategies for Travel Businesses

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About this event

What to expect

This TravelTech meetup at the Edinburgh Futures Institute tackles one of the most pressing challenges facing travel and tourism businesses today: staying visible in an AI-dominated search landscape. Building on last year's hugely successful session on Generative Engine Optimisation (GEO), this interactive evening dives deeper into how AI-driven search continues to reshape how travellers discover and book experiences.

The session, delivered in collaboration with 80 Days, cuts through the hype surrounding AI search to focus on what genuinely matters for travel businesses. You'll explore the practical implications of AI Overviews, search agents, and the increasingly non-linear traveller journey—understanding not just what's changing, but how to adapt your visibility strategies accordingly.

What You'll Learn

  • How the AI search landscape has evolved since last year's GEO session
  • Practical strategies for getting found by AI-powered search tools
  • Understanding the non-linear traveller journey in the age of AI
  • Actionable approaches to maintain visibility across AI Overviews and search agents
  • Real-world examples relevant to travel and tourism businesses

Format and Audience

This is an interactive, discussion-driven session designed for travel industry professionals, tourism marketers, destination managers, and anyone interested in the intersection of AI and travel technology. Whether you attended the previous GEO session or you're completely new to the topic, the content is structured to deliver clear, immediately applicable insights. Expect plenty of opportunities to ask questions, share experiences, and engage with both the speakers and fellow attendees.

The meetup takes place at the Edinburgh Futures Institute's state-of-the-art facility on Lauriston Place, providing an ideal environment for networking with Edinburgh's growing travel tech community. The two-hour format allows ample time for the main presentation, interactive discussion, and informal networking.

Why Attend

As AI fundamentally changes how travellers search for and book experiences, traditional SEO strategies alone are no longer sufficient. This session equips you with the knowledge and strategies needed to ensure your travel business remains discoverable in this rapidly evolving landscape. You'll leave with concrete tactics you can implement immediately, backed by insights from ex

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