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Building Agentic AI Workflows for Travel & Tourism

Event artwork for Building Agentic AI Workflows for Travel & Tourism

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About this event

What to expect

Discover how autonomous AI agents can transform your tourism or travel business at this hands-on workshop focused on building agentic AI workflows. Hosted by the Edinburgh Tourism Action Group in partnership with Traveltech for Scotland, this practical session will teach you how AI agents can manage, coordinate, and execute business tasks autonomously—saving time and reducing operational costs.

Agentic AI represents the next evolution in business automation, where intelligent systems don't just respond to commands but proactively handle complex workflows end-to-end. Rather than learning theory, you'll get hands-on experience building your first agentic workflow during the session. This practical approach ensures you leave with both a working example and a clear understanding of how these autonomous systems could integrate into your specific role or organisation.

The workshop takes place at the Edinburgh Futures Institute, a hub for interdisciplinary innovation and future-focused research. Over two hours, you'll explore real-world applications particularly relevant to the travel and tourism sector—from automated customer service workflows to dynamic booking systems and personalised guest experiences.

What You'll Learn

  • How autonomous AI agents coordinate multiple tasks without human intervention
  • Building workflows that combine decision-making, data processing, and action execution
  • Identifying opportunities for agentic AI within tourism and hospitality operations
  • Practical implementation strategies for your organisation

This meetup suits tourism professionals, travel tech enthusiasts, and business operators looking to understand how AI agents differ from traditional automation tools like Zapier or Make. While those platforms excel at connecting apps and triggering actions, agentic AI systems can reason through problems, adapt to changing conditions, and handle multi-step processes that would typically require human oversight.

Whether you work in hotel management, tour operations, destination marketing, or travel technology development, you'll gain actionable insights into how autonomous AI can streamline operations and enhance customer experiences. The interactive format encourages questions and discussion, making this an ideal opportunity to explore agentic AI alongside peers facing similar challenges in the tourism sector.

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