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AI and the Future in Public Affairs

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About this event

What to expect

Explore how AI can strengthen public affairs strategy at this two-hour, in-person ASPA workshop in Edinburgh on 21 September 2026.

Led by Andrew Bruce Smith, the session will look beyond basic AI concepts to examine how the technology can support the development of robust public affairs strategies and help practitioners build meaningful relationships in a rapidly changing political environment.

Why attend?

AI is reshaping communications, PR and public affairs, but applying it effectively requires more than a general understanding of the technology. This focused workshop offers ASPA members an opportunity to explore its practical and strategic relevance to their work.

Participants can expect a public affairs-specific discussion covering:

  • How AI can strengthen the process of developing public affairs strategy
  • The role of AI in navigating an evolving political environment
  • Ways technology may support meaningful relationship-building
  • The implications of AI for communications, PR and public affairs professionals

The workshop is designed to move beyond fundamental concepts, making it particularly relevant to practitioners who already have some awareness of AI and want to consider its strategic application within public affairs. It is a training session rather than a broad introductory talk, with a clear focus on the professional realities of the sector.

About the trainer

Andrew Bruce Smith is the founder and managing director of Escherman and is described by the organiser as one of the UK’s pre-eminent authorities on artificial intelligence in communications, PR and public affairs. He serves as lead trainer across the UK and Ireland, including for the PRCA, and chairs the CIPR’s AI in PR panel.

Event details

The workshop runs from 5:00pm to 7:00pm on Monday 21 September 2026. It will be held in person at Standard Life’s headquarters, 30 Lothian Road, Edinburgh EH1 2DH, with Standard Life hosting the event.…

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