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Workshop: Be Found by AI — How to Win in the Age of AIO & GEO

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About this event

What to expect

A practical two-hour workshop in Cardiff showing businesses how to improve their visibility and authority in AI-generated search results through AIO and GEO.

Make your business easier for AI to find

Search is changing. When an investor, partner or customer asks ChatGPT or Google’s AI Overview which fintech companies they should work with, the answer depends on what those systems can discover and synthesise about each business.

Hosted by FinTech Wales, this face-to-face workshop will demystify AI Optimisation (AIO) and Generative Engine Optimisation (GEO). Rather than focusing on abstract theory, the session explores practical ways to influence how AI systems describe your company and identify opportunities to strengthen its digital authority.

A central idea is that generative AI does not create its view of a business from nothing: it draws upon information already published online. The workshop will therefore examine the growing importance of third-party accreditation, earned media and credible external coverage in shaping that narrative.

What you’ll work through

During this interactive session, participants will:

  • Understand how AI models decide what to say about a company
  • Explore the role earned media plays in AI visibility
  • Audit their own business’s visibility in AI results in real time
  • Identify gaps, quick wins and areas where authority needs to be built
  • Learn practical PR tactics involving media coverage, thought leadership, content structure and digital PR
  • Leave with three actions they can begin using immediately

The hands-on format makes this particularly relevant to fintech and technology businesses, as well as people responsible for communications, PR, content, brand positioning or company visibility. It is designed to make AIO and GEO understandable and actionable rather than assuming specialist knowledge of AI search systems.…

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