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How Gumshoe AI Helps Brands Understand What AI Thinks About Them

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About this event

What to expect

Discover how large language models like ChatGPT, Gemini, Claude, and Perplexity are shaping brand narratives in real-time — often without visibility or control from brands themselves. This webinar tackles a critical challenge: most businesses have no idea what AI platforms say about them, who's seeing those responses, or how AI-generated content influences perception and growth.

Todd Sawicki, CEO and Co-Founder of Gumshoe AI, will break down how AI search works and reveal practical strategies for understanding what large language models actually think about your brand. You'll learn how Gumshoe helps marketers and agencies analyze AI-generated responses, identify competitive positioning in AI outputs, and uncover the signals that influence brand visibility in this new discovery landscape.

What You'll Learn

  • AI brand analysis: How Gumshoe tracks and interprets what major LLMs say about your brand
  • Competitive intelligence: Identify who your real competitors are in AI-driven search (including tools like Profound, Scrunch, and Evertune)
  • Persona simulation: How Gumshoe develops brand personas to replicate how AI responds to different audience types
  • LLM response patterns: Analyze what ChatGPT, Gemini, Claude, and Perplexity actually communicate about your business
  • Actionable insights: Turn AI analysis into strategies that improve positioning, visibility, and authority in AI-powered discovery

Why This Matters

The shift from traditional search to AI-powered discovery is rewriting the rules of brand visibility. As Todd explains, we're moving from a popularity contest to a race for canonical authority — what AI systems consider authoritative sources directly impacts whether your brand gets recommended, mentioned, or ignored. This webinar gives you the framework to monitor, measure, and influence how AI platforms represent your business.

Who Should Attend

This session is ideal for marketing professionals, SEO strategists, brand managers, and business owners who want to understand and optimize their presence in AI-driven discovery. Whether you're at an enterprise brand or a growth-stage startup, you'll gain insights into a channel that's rapidly becoming central to how customers discover and evaluate products and s

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