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Creating with AI: What Changes, What Stays the Same?

Event artwork for Creating with AI: What Changes, What Stays the Same?

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About this event

What to expect

Making things used to require a team, equipment, a sizable budget, and time. That reality is shifting dramatically. A video production that once demanded a full crew, multiple locations, professional equipment and substantial funding can now be executed by one person with a laptop. Customer insights that required hours of interviews can be synthesized from large quantities of data. Custom software that needed a skilled development team is now something you can build yourself through vibe coding.

This in-person talk at Bath's Royal Literary and Scientific Institution cuts through the AI hype to deliver a practical, honest examination of what's genuinely changing in creative and technical work. Jessi Frey, Head of AI Innovation with 15+ years in product leadership at companies including Nokia and Dyson (and a former Virgin Records artist with 20+ years in music), shares lessons from two years of building real projects with AI tools.

What You'll Experience

This isn't a slide deck full of predictions or breathless enthusiasm about the latest AI tools. Instead, Jessi walks through three specific, real-world AI projects in detail: a music video production, synthetic user personas, and a vibe-coded web application. Each case study reveals the actual timelines, technical challenges, unexpected workflows, and practical realities of creating with AI in 2026.

You'll see where AI genuinely transforms the creative and development process, where it falls short of the marketing promises, and — perhaps most importantly — what fundamentals remain unchanged regardless of technological advancement. The talk dispels common myths while highlighting genuine wins, providing clarity on where production costs have truly plummeted and where human expertise still proves irreplaceable.

Who Should Attend

This 45-minute talk followed by Q&A is designed for makers of all kinds. Founders building products will gain insight into realistic AI capabilities for product development. Creative professionals and agencies navigating a shifting landscape will understand how to position themselves in an AI-enabled world. Musicians and artists wondering what these tools mean for their practice will hear from someone who bridges both worlds. Anyone curious about AI who wants honest stories without the hype will find value here — no technical background required.

The session is part of Bath Digital Festival 2026, organised by techSPARK, and ta

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