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AI in Hospitality – Workshop (South West England)

Event artwork for AI in Hospitality – Workshop (South West England)

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The Full RangeBuyers Edge
About this event

What to expect

This full-day workshop brings artificial intelligence down to earth for independent hotel owners and senior hospitality operators across South West England. Hosted at Homewood in Freshford, this practical session is part of Buell Hospitality's national AI Workshop Series — launched following a successful pilot in Edinburgh and now touring key regions to help independent properties compete in an increasingly tech-driven market.

The workshop tackles the real-world application of AI across four critical areas: hotel operations, marketing strategies, guest communication workflows, and data-driven commercial decision making. Rather than abstract theory, the day combines expert presentations with real-world case studies drawn from independent hotels already using AI tools, alongside open discussion sessions where participants can share challenges and solutions specific to their properties.

Who Should Attend

This workshop is designed specifically for independent hotel owners, general managers, heads of operations, and senior decision-makers responsible for improving efficiency and guest experience without enterprise-level budgets or dedicated IT teams. If you're looking to understand how AI can streamline your day-to-day operations — from automating guest communications to optimising pricing strategies — this session provides practical frameworks you can implement immediately.

What You'll Explore

  • Operational Efficiency: Practical AI applications for scheduling, inventory management, and workflow automation that reduce manual tasks without replacing your team
  • Marketing & Distribution: How AI tools can enhance your content creation, personalise guest targeting, and optimise channel management strategies
  • Guest Communication: Implementing AI-powered chatbots and automated messaging that maintain the personal touch independent hotels are known for
  • Data-Driven Decision Making: Translating your property data into actionable insights for revenue management, occupancy forecasting, and service improvements

The 6.5-hour format allows time for in-depth exploration, hands-on discussion, and networking with other independent operators facing similar opportunities and constraints. Sponsored by The Full Range and Buyers Edge, the workshop provides sector-specific context — these aren't generic AI presentations but hospitality-focused sessions addressing the unique challenges of independent properties.

Whether you're completely new to AI or al

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