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Human-First Discovery: Designing the Future of Search

Event artwork for Human-First Discovery: Designing the Future of Search

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About this event

What to expect

As search algorithms evolve and generative AI reshapes how people discover information, understanding human behaviour has never been more critical. At this BrightonSEO session, Becky Simms explores how psychological patterns drive platform choice and reveals a human-first framework for designing discovery strategies that work across search engines, social platforms, and AI-powered tools like ChatGPT, Claude, and Perplexity.

Becky, Founder & CEO of Reflect Digital, will share fresh SearchPulse research findings that illuminate why users choose specific platforms when curiosity strikes. This isn't just theoretical analysis—you'll walk away with practical frameworks for rethinking your search strategy and content production to meet audiences where their discovery journey actually begins.

What You'll Learn

  • Psychological patterns behind platform choice: Understand the decision-making processes that lead users to Google, TikTok, Instagram, or generative AI tools for different types of queries
  • Cross-platform discovery strategies: Design content ecosystems that capture attention across traditional search engines, social discovery, and AI-powered search experiences
  • Human-first framework: Apply a structured approach to content strategy that prioritises user behaviour over algorithmic changes
  • SearchPulse insights: Access the latest research on how search behaviour is evolving in 2026
  • Practical implementation: Get actionable frameworks you can immediately apply to your own content production and search strategies

This session strikes the perfect balance between inspiration and practicality. While you'll gain strategic vision for the future of search, you'll also leave with concrete tools and frameworks to transform your approach to discovery.

Who Should Attend

This talk is ideal for SEO professionals, content strategists, digital marketers, and product designers who want to stay ahead of the curve as search behaviour fragments across platforms. Whether you're optimising for traditional search engines, building social content strategies, or preparing for an AI-first discovery landscape, you'll find valuable insights here.

BrightonSEO events bring together thousands of digital marketing professionals in Brighton for world-class talks, workshops, and networking opportunities. The Brighton Centre provides the perfect venue for t

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