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Birmingham Tech Council: Motion Lunch & Learn – A/B Testing for Smarter Growth

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Motion Industries Inc
About this event

What to expect

Discover how A/B testing can transform your approach to product development and business growth at this Birmingham Tech Council Lunch & Learn, featuring Randon Hewitt, Software Development Manager at Motion. Taking place on May 27th, 2026 from 11:30 AM to 1:00 PM at the Learning and Development Center, this session offers practical insights into using experimentation to drive smarter decisions and measurable results.

What You'll Learn

Randon Hewitt will lead an in-depth presentation on A/B testing methodologies and their real-world applications. The session covers how organizations can leverage systematic experimentation to optimize performance, improve decision-making processes, and achieve sustainable growth. Whether you're working on web applications, mobile products, or digital platforms, you'll gain actionable strategies for implementing effective testing frameworks that deliver reliable data.

Who Should Attend

This event is designed for software developers, product managers, data analysts, UX designers, and business leaders in Birmingham's tech ecosystem who want to make more informed decisions backed by experimentation. Whether you're just starting to explore A/B testing or looking to refine your existing approach, this session provides valuable insights for teams at any stage of their testing journey.

Event Format

The 90-minute event includes a featured presentation from Motion's Software Development Manager, with dedicated networking time built in before and after the session. Lunch will be provided, giving you the opportunity to connect with fellow professionals, share experiences, and build relationships across Birmingham's growing tech community. This is an excellent chance to learn from practitioners actively using these techniques in production environments.

About the Organiser

Birmingham Tech Council brings together technology professionals, innovators, and business leaders to advance Birmingham's position as a thriving tech hub. Through events like this Lunch & Learn series, the council fosters knowledge sharing, professional development, and meaningful connections that strengthen the local technology ecosystem.

Register for this event to secure your spot and join Birmingham's tech community for an afternoon of learning a

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