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Berlin Memex Conference 2026 | Attention in the Age of AI

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What to expect

Explore how AI-generated content is reshaping human attention at Berlin Memex Conference 2026, a hybrid research and marketing event in Berlin.

Taking place on Thursday 17 September 2026, from 9:00 AM to 5:30 PM CEST, the conference brings researchers and practitioners together at Schlesische Str. 29–30 in Berlin, with virtual attendance also available. Hosted by eye square, this year’s theme is “Attention in the Age of AI: Redefine Human Experience in the New Era of AI.”

Why attention matters now

AI is creating unprecedented volumes of social posts, Reels, videos, shopping reviews, product descriptions and advertising. Against that rapidly expanding stream of content, understanding genuine human experience, and what people actually notice, interpret and act on, has become critical for marketing, product development and market research.

The programme examines both the possibilities of AI in marketing and research and its deeper effects on perception, meaning-making and human attention. It brings together perspectives from user experience, media research, shopper research, science and the arts, creating a multidisciplinary view of how the AI transformation is changing discovery, decision-making and purchasing behaviour.

Attendees can expect selected presentations and direct exchange with guest speakers and thought leaders. The conference promises:

  • Evidence from real research contexts, including eye-tracking data, behavioural signals, user experience insights and implicit measurements
  • Findings drawn from studies of shopping, social media and traditional media
  • Practical approaches to capturing and retaining consumer and user attention in an AI-dominated environment
  • Ideas for building genuine human connections and more personalised experiences
  • Guidance on improving brand and product experiences in a disruptive communications landscape

The conference programme provides further session information, while the official Memex Conference website contains additional event details.

Who should attend?…

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