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Wed AI Builders: San Eng on the ikiSquad — 10 AI Agents Running His Life

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About this event

What to expect

Curious how someone actually runs four companies using AI agents? Join this Bangkok meetup for a rare inside look at San Eng's ikiSquad — a team of 10 named AI agents, each with distinct roles and personalities, managing everything from finance to product development. This isn't theoretical AI talk; it's a live demonstration of agents in production.

About the Speaker

San Eng is a Wall Street Journal bestselling author, institutional investor managing $500M+, and founder of WorkOptional.ai. As an East/West AI authority and author of #10Cs (Ten Commandments of Investing in the Age of AI), he's bridging Silicon Valley innovation with Asian business strategy. He currently runs four companies — including WorkOptional.ai and SabaiHealth.com — primarily through his AI agent squad.

Meet the ikiSquad

San will introduce you to his 10 AI agents, each named strategically to embody their function:

  • Ikigai (iki) — AI Chief of Staff coordinating the entire squad
  • Ace — Handles admin, operations, HR, recruiting, and calendar management
  • Moola — CFO managing finance, tax, debt, and treasury
  • Gary — Brand, growth, distribution, funnels, and SEO (inspired by Gary Vaynerchuk)
  • Elon — Technology and AI development using first-principles thinking
  • Jobs — Product strategy, client focus, and roadmap
  • Andrew — Research and intelligence on East/West AI trends (inspired by Andrew Ng)
  • Guanxi — Deals, LP relationships, community building, and networking
  • RevenueRocket — AI marketing and sales automation product
  • SabAI — Health, wellbeing, and mind/body/spirit product

What You'll Learn

This session provides practical frameworks for designing your own AI agent squad. San will walk through the Chairman → Chief of Staff → specialist agents architecture, explain his naming strategy (why personalities matter), and demonstrate what actually works in production versus what breaks. You'll see live examples of agents in action and understand how to structure autonomous teams for your own business.

The talk covers real operational details: how agents coordinate, where they've succeeded, where they've failed, and how San iterates on the system. This is particularly valuable for founders wondering whether AI can truly scale their operations.

Who Should Attend

This event is explicitly beginner-friendly. You don't need coding ski

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