Explore how AI can be implemented responsibly in healthcare at this practical expert session in Bangkok on 16 September 2026.
AI is advancing faster than many organisations can absorb it, but healthcare faces an especially demanding challenge: innovation must work alongside regulation, patient safety and trust. This September session from The MarTech Collective moves beyond abstract promises to examine how a global healthcare organisation approaches AI adoption in the real world.
Inside responsible AI adoption
The featured speaker is Alan Tan, Global Enterprise Architect at Roche, a strategic technology leader with extensive experience in technology delivery, digital transformation and enterprise architecture. He has led complex transformation initiatives across Asia Pacific and now works with Roche’s commercial and technology leadership to align technology strategy, architecture and governance with business priorities in a highly regulated healthcare environment.
Alan is also the lead author of Roche’s GenAI Safety Assurance Playbook, created to guide the secure design and deployment of AI solutions at scale. Drawing on that work, the session will explore:
How a global healthcare leader implements AI in practice
What responsible adoption means within a regulated organisation
How technology strategy and enterprise architecture support business priorities
The practical relationship between innovation, governance, safety and trust
Lessons that marketers and technologists can apply in regulated and non-regulated industries
Who should attend?
This event is particularly relevant to marketers, technologists, founders, digital transformation professionals and technology leaders seeking a grounded view of enterprise AI. Rather than requiring specialist healthcare knowledge, the discussion is designed to offer useful takeaways across industries, especially for people responsible for introducing AI while managing organisational risk and governance.
The evening takes the form of an expert conversation, with plenty of time for audience questions and informal discussion over drinks. It is also an opportunity to meet members of The MarTech Collective, a Bangkok-based community of more than 700 marketers, technologists and founders from over 25 countries.…
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