Leeds · Banyan
Hosted by Tribus Digital
Demystify Generative Engine Optimisation and learn how AI search is changing discovery at this practical morning session in Leeds on 21 September 2026. Search has evolved, your strategy should too As customers increasingly use ChatGPT, Claude, Copilot and Gemini to discover products, compare options and make decisions, marketing teams face growing pressure to understand Generative Engine Optimisation (GEO). This session cuts through the conflicting advice and argues that GEO is not a mysterious new discipline: the principles remain rooted in SEO, even if the search channel has changed. Hosted by Tribus Digital as part of Leeds Digital Festival 2026, the event takes place in person at Banyan, 2 City Square, Leeds, LS1 2ES, from 8:00am to 9:00am on Monday 21 September. Food and drink will be provided, making it a focused way to begin the festival, and attendees are encouraged to bring their teams. What the session will explore The discussion will help attendees understand: - What GEO actually is, and what it is not - How search has evolved historically and why the rise of AI search follows a familiar pattern - Why brand visibility within large language models matters before more MCPs launch - How businesses can prepare for faster customer discovery and conversion - Which developments deserve attention now, without becoming overwhelmed by industry noise The session also looks beyond today’s research behaviour. Customers are already conducting product discovery and comparison through conversational AI, and the organisers expect conversion to move into these environments too. Attendees will leave with a clearer framework for responding to that shift and explaining it internally. Speaker and audience The session features Oliver Padgett-Blackburn, Head of Digital Marketing at Tribus Digital.… Register for this event
Sponsors: CGI
