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When AI Joins Your Leadership Team

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NatWest Accelerator
About this event

What to expect

A free Leeds Digital Festival breakfast talk for founders and senior operators ready to move from using AI tools to running their business on an AI operating system.

On Monday 21 September 2026, 8:00–10:00am, Jonny Ross will unpack how he transformed his agency from a business dependent on his own memory into one where AI holds context, occupies defined roles and follows repeatable operating rituals. Hosted at NatWest Accelerator Leeds, this practical early-morning session explores the gap between using AI every day and making it part of how a leadership team actually works.

From AI tool to operating system

Ross was already a heavy AI user, yet remained the bottleneck in his business because every output still required him to supply the context. He will explain the three layers that helped change that,memory, roles and rituals,and show why asking “What role would do this in a well-run business?” can be more useful than asking “What can AI do?”

Attendees will hear an honest example of what this approach changed, what it did not change and where attempts to run a company on AI can go wrong. One of the agency’s defined AI roles is a CFO that reviews pricing,and is willing to point out when the business is charging too little.

Key takeaways include:

  • The three layers that turn AI from a clever tool into an operating system
  • How to define useful AI roles around genuine business responsibilities
  • Ways to transfer organisational memory and recurring rituals out of a founder’s head
  • Common failure points and how to avoid them
  • A grounded account of the benefits and limitations experienced inside a real agency

Who should attend?

This talk is designed for founders, managing directors and senior operators who already use AI and want to embed it more deeply into business operations. No technical background is required, but the content assumes that you run a company, team or function. It is not intended as a deep technical session for developers or prompt engineers, nor as a list of tools or “magic prompts”.…

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