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How Buyers Are Choosing Suppliers With AI

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NatWest Accelerator
About this event

What to expect

A free, hands-on AI supplier discovery workshop in Leeds for founders and business owners who want to win more deals.

Buyers increasingly ask tools such as ChatGPT, Claude and Perplexity to recommend suppliers before visiting Google or contacting a business. If your company is missing from those AI-generated shortlists, you may never know that an opportunity existed. This practical session will help you discover what these tools currently say about your business, where their answers come from and what you can do to improve your visibility.

Work on your own business

This is a hands-on workshop rather than a conventional talk. During the 90-minute session, attendees will run their own businesses through AI tools live, record the results and compare them with the responses generated for competitors. You will then work through practical fixes designed to make your business easier for AI-powered search and recommendation tools to understand and surface.

Led by Jonny Ross, Founder and Digital Strategy Lead at Fleek Marketing, the workshop connects AI discovery with the sales and marketing knowledge you already have. You will turn questions repeatedly asked during sales calls into useful content that can help prospective customers find and evaluate your company.

You will leave with:

  • A written record of how AI tools present your business and its competitors
  • Five improvements you can make within a fortnight
  • Sales-call questions transformed into content ideas that support discovery
  • An AI research assistant, built during the workshop, to prepare for your next prospect meeting

Who should attend?

The session is designed for founders, owner-managers and anyone responsible for winning new business. No technical background is required. Bring a laptop or phone, as you will work directly on your own business throughout the event.

This Catalyst Event is run with the Leeds NatWest Accelerator, whose series combines practical tools, expert insight and a supportive entrepreneurial community. It is relevant whether you are exploring the Accelerator, preparing to scale or simply curious about how AI is changing supplier selection.…

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