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TechTalks Edinburgh #8 - Growth Metrics & Behavioural UX

Event artwork for TechTalks Edinburgh #8 - Growth Metrics & Behavioural UX

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CodeBaseDougrayScottish Technology ClubBeyond TechLyxonn
About this event

What to expect

TechTalks Edinburgh #8 brings together two critical perspectives on product growth: how to validate your business model through disciplined metrics and paid acquisition, and how to retain the users you've worked hard to attract through behavioural UX design. Taking place at CodeBase Edinburgh, this event bridges the gap between customer acquisition and retention, showing founders and product teams how to build sustainable growth systems.

What You'll Learn

Sid Kathirvel's opening talk, "Stop Funding Hope: Build Metrics Discipline and Use Paid Ads to Validate Fast," challenges the myth that organic growth is free. With 25 years of experience helping global brands and tech founders build growth systems, Sid will demonstrate how to construct a North Star metric framework and explain when paid ads can validate your acquisition funnel faster than months of content marketing. Learn how to move from random acts of marketing to data-led growth experiments that actually inform strategic decisions.

Yana Varankova follows with "Stop Day-1 Churn: The Behavioural UX Fix for Leaky Onboarding," addressing the critical problem of losing users immediately after acquisition. Drawing from her MSc in Psychology and AAA gaming experience (World of Tanks, Dead Island 2), Yana reveals why perfectly functioning products hemorrhage users on Day 1. She'll share insights from her proprietary Deep Retention framework, showing how to architect First-Time User Experiences that protect your hard-won acquisition ROI by building user habits from the first click.

Who Should Attend

This event is designed for startup founders, product managers, growth marketers, and UX designers who want to understand the complete user journey from first ad impression to retained customer. Whether you're pre-revenue or scaling past £4M in funding, you'll gain practical frameworks for validating business models and designing experiences that turn signups into engaged users. Sid and Yana both mentor early-stage founders through programs like Techscaler, Barclays Eagle Labs, and Edinburgh Innovations, bringing direct, actionable advice rather than theoretical concepts.

The evening includes pizza and drinks, structured Q&A sessions after each talk, and an afterparty at a nearby pub for deeper networking. TechTalks Edinburgh is hosted by adhocSpace in partnership with CodeBase, Dougray, Scottish Technology Club, Beyond Tech, and Lyxonn.

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