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Mega Event 2026

Event artwork for Mega Event 2026

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About this event

What to expect

Mega Event 2026 in Dublin on May 19-20, 2026 brings together loyalty program professionals, airlines, hotels and travel tech providers to explore the evolving landscape of loyalty, ancillaries and a-commerce through the lens of Agentic AI and advanced payments. This in-person conference, hosted alongside the Airline & Travel Payments Summit (ATPS), promises concrete, practitioner-led sessions rather than hype, with tracks you can mix and match to fit your role. If you shape loyalty programs, manage travel payments, or build SaaS solutions for airline partners, this event is designed to translate strategy into revenue and risk management in real-world terms.

Key details:

  • When: May 19-20, 2026
  • Where: Crowne Plaza Dublin Airport, Northwood Park, Santry Demesne, Dublin, Ireland (D09 KN66)
  • Attendees: 400+ delegates from airlines, hotels, OTA’s and loyalty providers
  • Pricing: Merchants, Airlines, Hotels & OTA’s: $249 USD; Vendors: $1,199 USD (early-bird offer valid until Fri, Feb 6)
  • Hotel: Special room rate of 239€ (breakfast included)
  • Format: Conference with multiple tracks, practitioner case studies, and ample networking time

What you’ll learn and discuss:

  • A-commerce overview: what it is, what it isn’t, and its implications for loyalty programs
  • Agentic AI in travel; how AI-driven automation can transform rewards, fraud prevention, and customer experience
  • Dynamic rewards and instant gratification: delivering value profitably and at scale
  • The rise of the super apps: making loyalty the center of the customer travel journey
  • Payments, fraud, and loyalty: integrating loyalty currency with payments ecosystems and reducing vulnerabilities
  • Co-brand strategies and next-generation alliances: monetising loyalty across debit, wallets and partnerships
  • Operational basics: best practices for retailing ancillaries, offer management, and governance across NDC/ONE Order initiatives

Who should attend:

  • Loyalty and program managers, payments and fintech professionals
  • Airline, hotel and OTA executives exploring a-commerce and loyalty monetisation
  • SaaS providers and technology teams delivering loyalty and payments solutions
  • Industry practitioners looking to learn from peers implementing live projects today

Format and experiences:

  • A blend of keynote talks, panel discussions, and focused breakout sessions
  • Real-world case studies from travel industry practitioners
  • Networking opportunities with sponsors, peers and potential partners
  • Sponsor sh

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