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How to Build an AI-Enabled Ecom Team for Q4

Event artwork for How to Build an AI-Enabled Ecom Team for Q4

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About this event

What to expect

A practical AI workshop for eCommerce founders and leads, taking place at Huckletree Dublin on 29 September 2026 ahead of the critical Q4 trading period.

Turn AI hype into useful eCommerce workflows

Every brand is hearing about AI, but far fewer are successfully integrating it into their team’s weekly work. This focused session aims to close that gap, helping eCommerce operators identify practical applications that can improve productivity, accelerate execution and make teams more efficient before the Q4 rush begins.

The workshop draws on experience gained through onboarding more than 1,000 brands to StoreHero and subsequently working with hundreds of brands around the world. That vantage point has revealed a clear divide: many AI initiatives fail to make a meaningful commercial difference, while others help teams become significantly more productive and concentrate on work that genuinely moves the needle.

Rather than presenting AI as a cure-all, the session will distinguish what is working for brands from what is simply fluff. Attendees can expect guidance grounded in the real challenges of running and scaling an eCommerce operation.

What you’ll take away

The goal is to leave with a practical list of AI use cases suited to your own brand. The workshop will explore how AI can help you:

  • Speed up the work carried out by your eCommerce team
  • Improve operational efficiency ahead of peak trading
  • Identify useful applications instead of following AI hype
  • Build a more productive, AI-enabled team
  • Prepare before Q4 rather than scrambling once demand increases

This is an eCommerce-only event, created specifically for brand founders and eCommerce leads. It is particularly relevant to decision-makers responsible for team performance, workflows and Q4 readiness. No specific technical experience level or coding requirement is stated on the event page.

Host, venue and registration

The workshop is presented by DTC Builders NYC, a Shopify and eCommerce community for serious operators whose membership is reviewed to keep the group high-signal. It is hosted by Thomas Gleeson, with further updates available through his Instagram profile.…

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