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Designing What’s Next with Dublin UX & SiriusXM

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What to expect

Explore how AI agents are reshaping product design, team workflows and connected experiences at this in-person Dublin UX evening hosted by SiriusXM.

Taking place on Tuesday 22 September 2026, from 6pm to 9pm IST, this event brings the Dublin UX community together at SiriusXM, Bank of Scotland House, for three talks featuring four senior product and design leaders. Expect practical perspectives on adopting agentic AI, extracting insight from customer conversations and designing coherent journeys across multiple devices and platforms.

Talks and speakers

Agentic workflows , Salomé Mortazavi, Senior Director of Design Systems and Operations at SiriusXM, and Amie Tornincasa, Vice President of Product at SiriusXM, will examine how agentic AI is entering the product development process. Drawing on their work at SiriusXM, they will discuss how cross-functional teams can move faster without losing the thoughtful, differentiated qualities that matter to customers.

Mortazavi previously helped organisations including Under Armour, Nordstrom, Dell and Boeing modernise product development. Tornincasa leads SiriusXM’s Listener Experience team across car, mobile and emerging devices, following earlier roles at Disney Streaming and Netflix.

Tales of an AI Flounder , Voxalytics founder Donal Hanafin will show how AI agents can transform raw interviews, sales calls and support tickets into structured insights for product discovery and decision-making. The session is grounded in real workflows, architecture and lessons from building AI-powered product tools, with an emphasis on supporting product thinking rather than simply automating outputs.

Designing experiences across surfaces , Theo Calvin, Vice President of Experience Design at SiriusXM, will explore the challenge of creating useful, recognisable and connected experiences across streaming, mobile, automotive and emerging platforms. Calvin leads UX and research across SiriusXM and has previously designed for organisations including Instagram, GM, Nokia, Sharp and Sony.

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