Dublin · Huckletree Dublin - Coworking & Office Space
Hosted by DTC Builders NYC | Shopify & eCommerce Community
A practical AI workshop for ecommerce founders and leads in Dublin, focused on building a more productive team before the Q4 rush. Taking place on Tuesday 15 September 2026, from 9:15am to 12pm, this focused morning session aims to close the gap between hearing about AI and applying it to the work an ecommerce team does every week. Rather than adding to the hype, the event will examine what is genuinely helping brands become faster and more efficient, and what is proving to be little more than noise. Turning AI interest into useful work The session draws on experience gained from onboarding more than 1,000 brands to StoreHero and subsequently working with hundreds of brands around the world. That vantage point has revealed a clear contrast: many ecommerce businesses are experimenting with AI without seeing meaningful results, while others are using it to make their teams highly productive and improve the work that matters. Attendees can expect a practical, commercially grounded look at how AI can fit into an ecommerce operation. The focus is not on adopting technology for its own sake, but on identifying applications that match the needs of an individual brand. Key themes include: - Separating useful AI applications from distracting hype - Finding practical ways to introduce AI into weekly team workflows - Using AI to speed up work and increase operational efficiency - Building an AI-enabled team that is prepared before peak trading begins - Creating a relevant list of AI opportunities tailored to your brand The intended outcome is clear: you should leave with actionable ways to use AI across your business, helping your team prepare ahead of Q4 rather than scrambling after the seasonal rush has started. Who should attend? This workshop is exclusively for ecommerce brands. It is designed for founders and ecommerce leads who want a realistic view of what is working in AI today. No specific technical experience is listed; the emphasis is on practical business application, team productivity and operational readiness. The event is presented by DTC Builders NYC | Shopify & eCommerce Community, a community for serious ecommerce operators whose members are reviewed to maintain a high-signal environment. It is hosted by Thomas Gleeson. Venue and registration… Register for this event





