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Sales and Scale 2026

Event artwork for Sales and Scale 2026

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Supporting this event

Sponsors

KainosOptions TechnologyMCS GroupCatalystOrmeau LabsRaise VenturesInvest Northern IrelandThe Department for the Economy
About this event

What to expect

Northern Ireland's tech sector excels at building world-class software — but scaling those products into global revenue engines remains a persistent challenge. Sales and Scale 2026 tackles this head-on, bringing together founders, sales leaders, and growth teams to learn from those who've successfully navigated the journey from great product to scalable, international business.

This full-day conference at The MAC, Belfast on 26 March 2026 features leaders from established NI tech champions including Kainos, Options Technology, SciLeads, Cloudsmith, First Derivative, Andor, Teamworks, and TeamFeePay, alongside global tech giants AWS, Google, and Salesforce. Investment firms will share how they evaluate commercial readiness and sales traction when backing technology businesses — critical insight for founders seeking growth capital.

What You'll Learn

The conference covers eight key themes designed to transform how tech companies approach sales:

  • Building a Powerful Value Proposition — articulating what truly differentiates your product and communicating it convincingly
  • Trust the Process: Creating a Repeatable Sales Engine — the discipline, data, and structure behind scalable success
  • Know Your Customer (KYC) — leveraging insight, empathy, and intelligence to drive long-term client value
  • Evolution of a Sales Rep — how modern sellers transform from order-takers to strategic advisors
  • The Machine: Sales, Systems & Automation — harnessing AI, automation tools like Zapier, Make, and analytics platforms to supercharge performance
  • From Founder to Framework — building teams, structures, and trust beyond founder-led sales
  • New Territories and Routes to Market — expanding globally through channels, partnerships, ecosystems, and OEM models
  • Inside the Deal Room — procurement insights from public and private sectors
  • Scaling Up: Access to Finance — moving from early traction to sustained, scalable growth

Who Should Attend

This event is designed for companies at every stage of growth — from early-stage founders transitioning away from founder-led sales, to established firms exploring new routes to market. The audience includes founders, sales leaders, commercial teams, and investors focused on revenue growth in tech and software.

Supported by Headline Sponsor Kainos, **Supporting Sponso

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The main stage at Create With 2026 with a full room
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A panel on the main stage

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